Well Facebook has done it again! They have changed the design of their pages once more and as of March 30th they forced all pages to use the new time line feature. Fortunately they did allow page administrators to preview and work with the new design “behind the scenes.” This allowed page admins to see how the changes would affect their page and its audience.
For the complete set of the changes that were made in the new time line design please visit this link or see the product guide below. This post, the first of several, will explain how to use the Cover Photo and its impact on your school system or school Facebook page.
The cover photo is the large photo that can be found at the top of the page. This photo can be changed as often as you like, so it is a great way to showcase your school district’s or school’s culture and promote or highlight the great events and people – both staff and students that are involved. Be creative and choose photos that your audience will appreciate. Use the cover photo to tell your school district’s or school’s story.
Some general guidelines for good cover photos:
- Photo dimensions should be at least 851 X 315. Smaller photos will automatically be resized by Facebook. Photos wider than 851 pixels can still be used but you will not be able to move the photo to the left to see more. Best Practice: Compose the photo you want to use to the correct size and use high resolution photos to avoid pixelation.
- Change the photos frequently (at least weekly) to help drive visitors back to your page.
- Some things that you cannot do with your cover photos (most of these are not an issue with schools)
- Price or purchase information, such as “40% off” or “Download it at our website”.
- Contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section.
- References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features.
- Calls to action, such as “Get it now” or “Tell your friends”.
- Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property.
- The Facebook Pages Product Guide (PDF)
- How to add a cover photo
- Create and customize your cover photo
- The Facebook Cover Photo app