Infographics (short for information graphics) are neat visual tools that can be used to convey several different topics. The use of colorful graphics and clear concise text makes organizing information a snap and allows teachers to present this information in a nice visual matter. Students benefit by the fact that they are not overwhelmed by lots of text and they don’t have to listen to the teacher lecture them on the stats and facts that can otherwise be shown by the infographic. There are also several sites that allow folks to create their own for FREE (see the resources below.) This post will share some of the resources I have collected on infographics.
(article from Rich Bagin, Executive Director National School Public Relations Association)
Many veteran superintendents will note that great communication skills will add years to your tenure as a successful superintendent. Dr. Jerry Weast, the now retired, long-term superintendent of the Montgomery County Public Schools in Maryland notes, “You can have the most innovative reform plan around, but if you are not effective in communicating about the plan, it will fail. I have seen good superintendents who do not put a priority on communication forced from their jobs … it happens because communication has not been made a priority, and is often approached only as an add-on or after thought.” NSPRA Executive Director Rich Bagin, APR, recently crafted ten PR tips for superintendents.
Maybe you have seen some of the strange-looking images like the one at the right. These are QR Codes that first became popular in Japan a few years back and thanks to the earthquake and tsunami we learned about the in the US. If you are already familiar with them and have a scanner, go ahead and scan that one – don’t worry it is just going to some information about me. Most businesses have recognized the power of marketing using these neat little barcodes and have even designed codes that resemble their logos. This post will give you some resources and examples about using QR Codes in the classroom.
The following article by Colleen Newquist first appeared in Education World in 2004 and was updated in 2007. The principles outlined still apply to today’s schools for effective public relations.
Are you looking to improve communications between school and home? Do you want to get the media to pay more attention to the good things that are going on in your school? Do you know how to handle a crisis? Public relations consultant William Harms offers tips for school administrators looking to put their best foot forward.
Your school’s or school district’s website is the number one communications tool that you have available. Designing an effective website is paramount so that your public will receive the message you are trying to communicate. Maintaining and updating your website is even more important in projecting the image of your school or district. In my job, I have the privilege (some would call it “the chore”) of visiting school and district websites from all over the nation. Unfortunately, most of those sites do not come close to meeting the standards necessary for communicating with your public. One reason this is so is because the Technology (not the Communications) department is responsible for the maintenance of the website (but that’s another story for another day.) This post will give you some tips so that you can create a site that will communicate a consistent, clear and concise message to your public.
Tweeting does not always have to be about reading 140 characters or searching for interesting tools or techniques to use in the classroom or trying to make connections to strengthen your PLN. Tweeting can also be fun – or at least the way we view the tweets and their impact around the world. Using some of the free tools that are available online, you can visualize tweets in different ways and this might even help to attract the tweeting interest of students and staff. This post will discuss some of those tools as well as provide links to other tools that you might want to explore yourself.
Most school districts and schools in the US are a little reluctant about starting a presence in social media avenues like Facebook, Twitter, YouTube, LinkedIn, etc. Some of these concerns are valid and understandable, but in today’s social media driven world, it is important that school districts and schools get on board. If school districts don’t start an official presence then it is possible that someone else will begin to represent the district or your school in Social Media and it may not be the reflection that you were hoping for. This post will share some helpful tips about getting started.
Well Facebook has done it again! They have changed the design of their pages once more and as of March 30th they forced all pages to use the new time line feature. Fortunately they did allow page administrators to preview and work with the new design “behind the scenes.” This allowed page admins to see how the changes would affect their page and its audience. This is the second part in a multi-part post about these changes.
Well Facebook has done it again! They have changed the design of their pages once more and as of March 30th they forced all pages to use the new time line feature. Fortunately they did allow page administrators to preview and work with the new design “behind the scenes.” This allowed page admins to see how the changes would affect their page and its audience.