Your school’s or school district’s website is the number one communications tool that you have available. Designing an effective website is paramount so that your public will receive the message you are trying to communicate. Maintaining and updating your website is even more important in projecting the image of your school or district. In my job, I have the privilege (some would call it “the chore”) of visiting school and district websites from all over the nation. Unfortunately, most of those sites do not come close to meeting the standards necessary for communicating with your public. One reason this is so is because the Technology (not the Communications) department is responsible for the maintenance of the website (but that’s another story for another day.) This post will give you some tips so that you can create a site that will communicate a consistent, clear and concise message to your public.