The following article by Colleen Newquist first appeared in Education World in 2004 and was updated in 2007. The principles outlined still apply to today’s schools for effective public relations.
Are you looking to improve communications between school and home? Do you want to get the media to pay more attention to the good things that are going on in your school? Do you know how to handle a crisis? Public relations consultant William Harms offers tips for school administrators looking to put their best foot forward.