Ten PR Tips for a Superintendent’s Personal PR Primer

communication(article from Rich Bagin, Executive Director National School Public Relations Association)

Many veteran superintendents will note that great communication skills will add years to your tenure as a successful superintendent. Dr. Jerry Weast, the now retired, long-term superintendent of the Montgomery County Public Schools in Maryland notes, “You can have the most innovative reform plan around, but if you are not effective in communicating about the plan, it will fail. I have seen good superintendents who do not put a priority on communication forced from their jobs … it happens because communication has not been made a priority, and is often approached only as an add-on or after thought.” NSPRA Executive Director Rich Bagin, APR, recently crafted ten PR tips for superintendents.

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Public Relations 101: How-To Tips for School Administrators

Principal screamingThe following article by Colleen Newquist first appeared in Education World in 2004 and was updated in 2007. The principles outlined still apply to today’s schools for effective public relations.

Are you looking to improve communications between school and home? Do you want to get the media to pay more attention to the good things that are going on in your school? Do you know how to handle a crisis? Public relations consultant William Harms offers tips for school administrators looking to put their best foot forward.

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