(article from Rich Bagin, Executive Director National School Public Relations Association)
Many veteran superintendents will note that great communication skills will add years to your tenure as a successful superintendent. Dr. Jerry Weast, the now retired, long-term superintendent of the Montgomery County Public Schools in Maryland notes, “You can have the most innovative reform plan around, but if you are not effective in communicating about the plan, it will fail. I have seen good superintendents who do not put a priority on communication forced from their jobs … it happens because communication has not been made a priority, and is often approached only as an add-on or after thought.” NSPRA Executive Director Rich Bagin, APR, recently crafted ten PR tips for superintendents.
Most school districts and schools in the US are a little reluctant about starting a presence in social media avenues like Facebook, Twitter, YouTube, LinkedIn, etc. Some of these concerns are valid and understandable, but in today’s social media driven world, it is important that school districts and schools get on board. If school districts don’t start an official presence then it is possible that someone else will begin to represent the district or your school in Social Media and it may not be the reflection that you were hoping for. This post will share some helpful tips about getting started.
Well Facebook has done it again! They have changed the design of their pages once more and as of March 30th they forced all pages to use the new time line feature. Fortunately they did allow page administrators to preview and work with the new design “behind the scenes.” This allowed page admins to see how the changes would affect their page and its audience.