The following article by Colleen Newquist first appeared in Education World in 2004 and was updated in 2007. The principles outlined still apply to today’s schools for effective public relations.
Are you looking to improve communications between school and home? Do you want to get the media to pay more attention to the good things that are going on in your school? Do you know how to handle a crisis? Public relations consultant William Harms offers tips for school administrators looking to put their best foot forward.
Most school districts and schools in the US are a little reluctant about starting a presence in social media avenues like Facebook, Twitter, YouTube, LinkedIn, etc. Some of these concerns are valid and understandable, but in today’s social media driven world, it is important that school districts and schools get on board. If school districts don’t start an official presence then it is possible that someone else will begin to represent the district or your school in Social Media and it may not be the reflection that you were hoping for. This post will share some helpful tips about getting started.